Our digital experts Nicola and Ben developed a new WordPress website to showcase the work and achievements of West Yorkshire Housing Partnership (WYHP) to a range of stakeholders, including housing professionals, policymakers, and residents.
About West Yorkshire Housing Partnership
Established in 2020, the WYHP is made up of 13 housing associations that own and manage 167,000 homes across the region. The members include two stock-holding local authorities and representatives from Homes England, the West Yorkshire Combined Authority and the National Housing Federation.
The WYHP provides a focus for social housing related ambition, policy and collaboration across a region that more than 2.3 million people call home. The partnership is passionate about working together to tackle the shortage of affordable homes.
Our brief
Yorkshire Housing, one of the members of the WYHP approached Home Marketing to design and develop a stand-alone website for the partnership. WYHP’s existing web presence was a page on the Yorkshire Housing website.
With strong branding already in place, HOME’s brief was to translate this into an online presence for the partnership.
Aims
Develop a stand-alone website that was easy to navigate and that reflected the strong brand identity already in place
To showcase WYHP’s work to across the region, through case studies, news and insights
So, what did the project involve?
Our Digital Lead, Nicola, managed the project from start to finish, providing expert guidance all the way through the process.
The first step was a scoping session with Yorkshire Housing which included finding out about the partnership and its aims and objectives, its branding and style guide, purpose of the website, the key features needed and other websites to take inspiration from.
All this information formed a detailed website specification document for us to clearly set out requirements. After this followed the development of a detailed project plan with key tasks and timings. Regular meetings were set up at key milestones, with the flexibility to add in any additional meetings as required.
We worked closely with WYHP, providing expert guidance to develop the structure for the website to ensure an excellent customer journey for visitors.
The next step (and one of the most exciting!) in the project involved taking the strong branding WYHP had in place from designed materials, such as its Annual Report and Prospectus and turning this into a modern website design. we started by producing designs for the homepage, presenting these to WYHP and making changes based on feedback. Once the homepage design is approved, it’s onto the design of the rest of the pages.
Once all designs were approved, it was onto content population. We created all the pages on the website – adding text, images, statistics, links, forms etc. and managed any tweaks needed before WYHP were happy to sign off the site.
Throughout the design and development stages we ensured the website met accessibility guidelines and had tools such as increased text size and colour contrast available to visitors.
Finally, the team provided WordPress training to ensure Yorkshire Housing could keep the website content constantly up-to-date on behalf of the partnership.
Key website features and functionality:
A clean, modern design reflective of existing branding
Mobile-optimised and fully responsive
Accessibility prioritised
Case study, news and insights layouts
Animated impact statistics feature with icons
A member's section, showcasing the 13 members of the WYHP
The results...
By working closely with WYHP, we have developed a standalone mobile optimised website for the partnership, see: https://www.wyhousing.co.uk/ The new website provides a platform for WYHP to increase its profile and showcase its work to across the region, through case studies, news and insights.
And what did the client think?
“A huge thank you to Home Marketing for their fantastic work on our new West Yorkshire Housing Partnership website. The team made sure it’s easy to use with clear content on how we're tackling the shortage of affordable homes by delivering more and better housing across our region. We’re very happy with the result and excited about how it’ll benefit the communities we serve.”
West Yorkshire Housing Partnership, January 2025
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