Manchester Athena was formed in 2013 by housing providers in Greater Manchester to deliver training, employment and other initiatives across Greater Manchester and the North West of England to reduce inequality and poverty. The organisation is made up of 17 partners.

Athena's branding and website was out-of-date, we worked together with all partners to create a new visual identity that was completely independent from partner organisations. After a new brand development, we improved Athena's narrative, re-designed their website to appeal to funders and now continue to work with Athena as part of a 12 month action plan, covering the full-marketing mix for them.