Manchester Athena launch new website
- Home
- Mar 11
- 2 min read
Updated: Aug 29
Client Overview
Manchester Athena is a unique collaboration of 16 social housing providers working across Greater Manchester to improve employment opportunities, enhance the environment, and strengthen local communities. Formed in 2013, Athena works closely with the Greater Manchester Combined Authority (GMCA), Greater Manchester Housing Providers (GMHP), and the GM Health and Social Care Partnership. Their initiatives range from apprenticeship programmes and free skills training, to large-scale community projects, all aimed at creating lasting, positive change.
The Challenge
Athena needed a website that reflected their wide-reaching impact and made it easy for people to engage with their programmes and services. They wanted something customer-friendly, easy to navigate, and visually engaging, while also providing space to share updates and more.
Our Approach
Home Marketing worked closely with Athena to understand their mission, audiences, and goals for the new site. We focused on creating:
A clean, user-friendly design to make information easy to find.
Clear navigation so visitors can explore projects, apprenticeship opportunities, and support programmes with ease.
Dedicated space for success stories and news to highlight the real-world impact of Athena’s work.
Strong calls-to-action to encourage people to join programmes, or refer others.
The Result
The new Manchester Athena website now serves as a vibrant hub for their community and partners. It showcases key initiatives such as:
Apprenticeships – offering young people hands-on experience with multiple employers.
Support to Succeed – one-to-one coaching for unemployed adults aged 19+ in Greater Manchester.
Multiply – free numeracy courses funded by the UK Shared Prosperity Fund.
Plus a record of completed projects including Motiv8, the Kickstart scheme, and Smarterbuys.
With a fresh design and clear messaging, Athena can better share their story, celebrate achievements, and connect people to the opportunities they offer!
